Bollywood superstar Suniel Shetty has invested an undisclosed amount in Vieroots Wellness Solutions Pvt Ltd (VWS), a Kochi-based health startup.
Registered in 2018, Vieroots was founded by wellness evangelist and bio-hacker Sajeev Nair, and the startup is estimated to be valued at around Rs 100 Crores.
I could relate to the company‘s core values and innovative thought process in the wellness category hence the decision to investSuniel Shetty
The health-tech start-up claims they are a pioneer in personalized lifestyle management using epigenetic science. “Vieroots also provides world-class research-based products and services for people who aspire to live healthy and productive lives, with specific focus on productive aging,” according to a statement issued by the company.
“I could relate to the company‘s core values and innovative thought process in the wellness category hence the decision to invest,” celebrity investor Suniel Shetty said in a statement.
“Epigenetic lifestyle modification, a pioneering concept authored by Sajeev Nair, is a three-step method which includes V genome test, Vieroots App -EPLIMO and a detailed personalized lifestyle modification plan. Through this process you will get every possible information on all diseases you may have inherited from your ancestors,” Vieroots added in the statement.
“We are thrilled to welcome Suniel Shetty on board to drive the Live Long and Grow Young Movement which is a critical juncture for the Wellness industry. We feel that the market has huge prospects to get bigger amidst the looming health uncertainties. Co-morbidity causing lifestyle diseases and pandemics tell us to place more emphasis on disease prevention, and enhance the community’s herd immunity,” Sajeev Nair, Chairman & Chief Mentor, Vieroots, said.
We are thrilled to welcome Suniel Shetty on board to drive the Live Long and Grow Young Movement which is a critical juncture for the Wellness industrySajeev Nair
“Vieroots sees a world where people live long, healthy, fulfilling lives by taking charge of their own bodies and minds. They offer a happy synergy between modern sciences; technology and age-old wellness concepts thereby bring forth innovations long awaited in the wellness industry. Their key brand element is the continuum which depicts the regeneration and regression of life. I am positive that my association with the brand will boost its prospects,” Suniel Shetty said.